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In April 2013, Marco sold a majority stake to Betaworks and by mid 2016 Pinterest acquired the company. The service was founded in 2008 by Marco Arment.
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These features included full text search for all articles (including archives), unlimited notes, the ability to speed-read articles, and more. Instapaper is a social bookmarking service that allows web content to be saved so it can be 'read later' on a different device, such as an e-reader, smartphone, or tablet. Tim Peterson on AugSaving articles to Pinterest has become a core use case even before the company acquired read-it-later service Instapaper.
![instapaper pinterest instapaper pinterest](https://www.adweek.com/wp-content/uploads/2018/07/InstapaperiPhone.jpg)
The Instapaper team announced the acquisition in a Tuesday blog post (Opens in a new window) financial terms of the deal were not disclosed. In buying Instapaper, Pinterest gets technology to replant publishers’ content within its walled garden and more data on what content people like to consume.
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While the sums for which Instapaper was bought weren't disclosed in either deal, the latter company had enough reserves that features from Instapaper Premium - priced at about $30/year - were made free for all users. Since 2010, Pinterest has been gathering massive amounts of users sharing some of the most interesting content they can find on the web in a huge number of categories. Read-it-later app Instapaper has a new owner: Pinterest. Three years later in August of 2016, the service was acquired by virtual content discovery and collection giant Pinterest. This is the same company that currently owns content aggregator site Now, they’ve acquired Instapaper, a bookmarking app that lets you save articles or webpages onto it to read later. While in July, 2016, Pinterest bought out the startup Mathcamp and took the team behind their two apps Highlight and Shorts. It was founded by Marco Arment in 2008 - and had about 2 million users by 2011 -, then sold off in 2013 to New York-based startup accelerator and venture capital firm Betaworks. Pinterest gained the teams from shopping app tote and the IOS keyboard app Fleksy in June, 2016. Pinterest’s logic here is that one of the company’s core tenets is bookmarking much like Instapaper’s.
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The newly formed company ‘Instant Paper’ will be operated by the same people who’ve been working on Instapaper since it was sold to Betaworks back in 2013.Bookmarking service Instapaper has announced that it will be going independent once more, splitting from its current owner.įor those not aware, much like Pocket, Instapaper is a service that allows you to save webpages (mainly articles) for reading later either on PC or mobile devices. The Instapaper team will both work on the core Pinterest experience and updating Instapaper. With their support, we rebuilt search, introduced an extension for Firefox, made a variety of optimizations for the latest mobile operating systems and more.” We want to express our deepest gratitude to Pinterest for being such great stewards of the product over the past two years. The product will continue to be built and maintained by the same people who’ve been working on Instapaper for the past five years. “We want to emphasize that not much is changing for the Instapaper product outside the new ownership. 'We're focused on making it easy to save and discover content on any device, Steve Davis, Pinterest's lead product manager.
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Instapaper, the popular bookmarking service that was acquired by Pinterest nearly two years ago, has today announced that it is going independent again as it has entered into an agreement with Pinterest to transfer the ownership of Instapaper to Instant Paper, Inc. The ownership transfer will occur after a 21 day waiting period.įor those who don’t use the service, Instapaper is one of the first read-it-later apps that allows users to save articles and web pages to read offline on tablets, phones, and even on Kindles and other E Ink devices.įor existing Instapaper users, the service is not going to look any different as the company has made it clear in today’s announcement. “We plan to continue offering a robust service that focuses on readers and the reading experience for the foreseeable future”. Pinterest also wants to tap the technology know-how behind Instapaper.